Writer
E-commerce Solutions Architect
A Shopify store's sales continued to increase, but Meta Ads was reporting significantly fewer purchases than Shopify. Browser-based tracking was losing conversion signals due to iOS privacy changes, Safari ITP, and browser ad blockers, resulting in incomplete attribution and unreliable campaign reporting.
Replaced browser-only client-side tracking with a server-side implementation using Meta Conversions API (CAPI), ensuring purchase events were delivered more reliably despite browser privacy restrictions and improving conversion attribution accuracy.
This case study is part of our Performance Optimization service offering.
Optimize every layer of your Shopify storefront to deliver faster load times and a smoother user experience. We identify performance bottlenecks, eliminate unnecessary code, optimize assets, and improve Core Web Vitals without compromising functionality.
Meta Ads and GA4 stopped tracking Add to Cart and Begin Checkout events after a Shopify theme update. Reconfigured the Meta Ads and GA4 event tracking to support the new Shopify theme.
Reconfigured the Meta Ads and GA4 event tracking to support the new Shopify theme, restoring Add to Cart and Begin Checkout events across the entire conversion funnel.
Client
Edward Copenhagen shop
GA4 was reporting duplicate purchase conversions. removed duplicate purchase event implementations and consolidated tracking into a single source.
Audited the GTM container and Shopify tracking setup, removed duplicate purchase event implementations and consolidated tracking into a single source.
Client
Janet Heller Jewelry
